Hi,
I really think this problem can be nipped in the butt by giving these programs a good dose of eye for an eye.
If you left them up in good spots for a 2 months. put them in a box at the bottom of your front page stating “avoid these casinos because they have proven low player retention; so why waste your time?”
anything like that. Trust me the word will spread to the right people and though it won’t likely change the ways of that program; once it becomes evident that a lot of bad publicity is going around, it certainly will change the thinking of every program to come along after that.
I have given this long thought and this is the only way I can think of to counter-act the damage done by giving these programs great spots that later screw us.
I’ve tried the limited exposure routine and have found that as a way to sucker myself in further. Things go well so I increase exposure. I usually peak about 4 months into the deal and by 6 or 7 months the program in question is sucking air.
Its extremely frustrating because its like having given up your virginity to a player. Nobody likes to be taken for a fool.
But the truth is that its these programs that are the fools; but that isn’t proven until way, way later, usually about a year to year and half before you see that the casino in question has fallen to the back shelf of most portals.
but by then they can justify their actions because they’ve managed to land enough players to generate enough income the programs can begin paid advertising and still show a profit.
But what do you think the results would be if these same casinos were given as much negative exposure as positive? you wouldn’t have to say anything bad about them except the stark naked truth. They don’t retain players so why should players waste their time (and your resources) to join a casino that they’re going to never visit again?
Its doing your players a service; yourself justice; and setting precident for future new programs coming out that we won’t be walked all over without a fight.