Some good points being made here. I guess it would be a lot simpler if everyone dealt with each other honestly and “a link is a link” so to speak.
When checking new sites I make sure there are no undehanded tricks being done. With the increase in link management tools around, some people still don’t understand that some of them don’t give credit for the link, if say, it is database driven and the links involve variables. ie not straight html.
Janet, does link swapper run completely off your site or is it off theres? Are you confident the PR is being passed to the linked sites? Guess I should just have a look myself but I’m pretty much sick of the site of reciprocal links at the moment…
EMG, you raise a good point that it is important to also look at how the links pages are linked to as well.