The only reason Lycos is introducing Intellimap is because Findwhat is… LOL…
I would tend to agree with you – but in a way it may not be so bad because there can only be so many different uses for the words “casino” and “gambling” LOL.
On the other hand, it will almost certainly put us all in direct competition with each other, since none of us will be able to get away with our preferred little niche phrases any more.