I have only one thing to say to that:
Cherchez la femme!
Also, a lot of the fault lies with Bingo Halls – they are all designed by men with male ideas and eyes.
They need to be feminine or playful or some sort of phantasy.
If you think casino traffic will play Bingo – think again!
There are freebie hunters – I run a free bingo myself, have for a couple of years. But there are also Bingo players who put down $20 every week. I have some who put down $200 every month.
It adds up.