Bingo is aimed at a very different audience than casino players and the successful bingo portal’s tend to target towards a female audience.
Also note that Bingo also brings in players that have greater loyality and are there for the game and to chat with other players, but not many whales are brought in few Bingo even though there are a few whales out there.
With the right marketing and the right portal you can do quite well in Bingo. Some of the best performing portals out there include:
http://www.dot-bingo.com
http://www.whichbingo.com
Also during the past couple of weeks I have been working on the implementation of http://www.bingoknights.com and the affiliate program http://www.affiliates4bingo.com and I would appreciate CAP members to review these sites.