I think this discussion is the MOST benefiting one we had here for a long time …
let me give you my 2c, I do not care about impressions / clicks / what so ever since many casino are putting popups that really changes that number, what I really care if from how many people who were intrested in the casino and showing it by downloading it, had become NOT fun players but REAL depositors.
It can not be checked in a short period of days but at least in a month period where you delivered at least 100K impressions for that casino.
The ration also changes if that is a new casino in town or an old one, so care should be taken when looking at this number.
I would love to see statistics per casino, (which can only be placed by affiliates) of that ratio, for sure it needs to be anonymous and I have no clue how to setup a system for that, maybe the APCW that I joined can report and ask for that number.
/Janet