Greetings long lost Peralis! 😎
I think there are some very valid points from all here. Personally I think the fall off in Micro conversions is in large part due to the increasing list of banned countries. Since it’s implementation CTR has remained steady but conversions have fallen dramatically.
Even though targeting geographically anyone who has access to site logs can also see the huge diversity of visitor nationality. I do remember seeing once, with some amusement, a visit from Vatican City.
I am sure there are many other factors involved, but like Peralis, conversion for Micro these days is virtually non existent, despite extensive and prime real estate. Yet, many webmasters still do well with them.
For some reason, many visitors will wade through and click a casino that I had almost forgotten about. A click is a click from a site and I can only assume it is because the visitor is interested.
Somewhere between interest and download something seems to happen…
Like Arkyt we use a comprehensive tracking system and this is great to gauge the effectiveness of various promotions and gain valuable info on conversions. In fact, very rapidly we can see the effectiveness of what works and fine tune accordingly.