Tracking downloads may be an indication of future income?
In my oppinion and with three years of watching this I would have to say no. Gambling is an impulse buy. Most people will not download in February then wait till June to convert to a real player. They see a banner or text message and decide “Hey, that sounds good. I think I will play there” and they do.
It’s emotionally comforting to look at a large number of downloads and hope that these “players” will come back to roost someday, but I have not found this to be the case.
Of course there will be one or two people who convert from Registered Players to Real depositors after testing the waters and doing some free play. But to be totally honest this too is a relatively small percentage of your over real depositing players.
Think about land based casinos. The download without play scenario would be like a person plopping down in front of a slot machine and staring at it for 20 minutes without dropping a coin. They then get up and wander off to the buffet before going to sleep for the evening. How likely is it they will come back and start playing $5 slots at that machine? Its impluse that generates play.
Impulse is one of the reasons we have seen a huge drop in affiliate revenues over the last year. When players can not immediately deposit and begin playing then the impluse passes and they move on to other things. The payment processing problems remove most of our impulse, play now not later, players.
Excellent question though Janet.
:bigsmile: