I was wondering when people are saying good conversion / excelent convertion etc. what does that mean number wise in regards to views, hits or download, fun players, real money players and depositors?
Hi Janet each webmaster has their own formula of choice but I look at ratios in the following order:
Hit / Download – Wide Varriances here among casinos. Lows are below 1% to the high end which can average up to 20%.
Download / Player – Again wide variances. If there are few players for a large number of downloads then it could be an indicator that players are having difficulty doing a complete download and install.
Hit / Real Depositor – Ahhh now we are getting to the biggies. This number is what people tend to throw around when considering how successfuly casinos “convert”. On the low side we see certain casinos that average 1000 hits or more to convert a single depositing player. At that level we all tend to agree that sponsor has “Low Conversion Rates”. On the high end I have seen up to 19% at my “High Conversion Rate” casinos. The quality of your traffic will greatly impact this metric, so take that into consideration. Most newbies make the same mistake. They assume Traffic/Hits/Clicks are the name of the game, they run out and buy cheap traffic/hits (No More Hits, Lotto or Exit Traffic, Cheap PPCs) and then complain when there are no player sign ups. Real traffic costs Real money and if your site is properly designed it should generate Real Players. There are no short cuts here.
There are other metrics that webmasters use, but I consider the ones above to provide a good indicator of casino performance.
Personally I dont track “fun players” as I think this tends to muddy the waters when deciding on which casinos to work with. Fun or Free Players do not generate revenues so looking at them only provides false data in my oppinion.
I wonder also what do you consider as a whale / small whale?
Again purely subjective. One woman’s whale is another woman’s minnow. I tend to place players in the whale category when they have generated $2,000 or more in commission (not play through, commission). At a good casino the “average” player should be worth approximately $200 in commission. If they produce $600 or more they are Mini – Whales.
I have whales that regularly wager $40 – $60 thousand per month (deposits). Unfortunately at that level they are profesional players and they can reek havoc when winning. IE this month at Tradal one of my whales withdrew $180,000 in winnings. Needless to say I wont be getting a wire transfer from Casino On Net anytime soon.
Hope this helps
:bigsmile: