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80 Percent of Facebook Ad Clicks Came From Bots, Firm Says

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  • #826771
    Anonymous
    Inactive

    I read this yesterday and can’t say I was surprised. This is going to kill FB’s earnings.

    #826772
    bobkogon
    Member

    I’ve made a test campaign on Facebook but it was a total failure. Not one single signup.

    #826773
    Anonymous
    Inactive

    @fonzi 242919 wrote:

    I read this yesterday and can’t say I was surprised. This is going to kill FB’s earnings.

    Facebook has lost about 40% of its stock value since it launched. Its trading just over $21 a share, from its $38 IPO price.

    Its only going to get worse..

    Quote:
    About 268 million shares will be released in mid-August, an additional 192 million shares in mid-October and the largest slug — more than 1.2 billion shares — in mid-November.

    Though most of those shares will not be sold, the new supply still will dwarf the 421.2 million the company sold in the IPO.”

    Quote:
    That has left some investors unwilling to buy before the lock-ups expire because they fear that the venture capital and other insiders will dump shares without regard for the effect on other investors.

    “I think Facebook is going to be a mess until the lock-ups are done,” said Michael Pachter, an analyst at Wedbush Securities. “Nobody trusts their shareholders, the insiders, the VCs and the way they behaved in the IPO — greedily.”

    good read : Facebook stock price could be hit by flood of new shares – latimes.com

    #826782
    gerelas
    Member

    CAP found this story to be pretty interesting, too.

    Most Facebook Visitors Are Really Bots

    Definitely not surprising, but it definitely makes you re-think your Facebook strategy.

    #826783
    Anonymous
    Inactive

    I’m wondering why it would have taken anyone so long to work this out.

    Because – we even count clicks from Google Adword buys for our Binary Option Brands.

    I can live with a 5% variance, even 10%. But 80% !

    Wonder how many other companies have noticed this as well? And I am wondering if it happens across the board, or only to small traffic buys (bigger the buy the more you would monitor it?)

    #826794
    bosshoggs
    Member

    Rak… you are totally right on this… and this story is making some serious waves…

    Especially because Facebook just closed their Q2 numbers claiming $1.18 billion in revenue, with $992 million of that generated via advertising. YIKES.

    80% is extraordinary. I can’t even wrap my head around that… So, so, so wrong.

    We dug up some more details on this here: Facebook PPC Traffic is Mostly Bots

    What do you think the online marketing industry should expect with this evolving story?

    #826795
    GeoffreyMe
    Member

    the only winners in ipo’s are the angel investors and founders

    zuckerberg looks shifty , so not surprised

    #826796
    Anonymous
    Inactive

    @JillO 242945 wrote:

    Rak… you are totally right on this… and this story is making some serious waves…

    Especially because Facebook just closed their Q2 numbers claiming $1.18 billion in revenue, with $992 million of that generated via advertising. YIKES.

    80% is extraordinary. I can’t even wrap my head around that… So, so, so wrong.

    We dug up some more details on this here: Facebook PPC Traffic is Mostly Bots

    What do you think the online marketing industry should expect with this evolving story?

    84% of their revenue comes from advertising
    12% from zynga

    and 4% from here and there (sale of information to government agencies)

    Facebooks auto face detection software is fast.. and amazing – its quite scary. Especially since they bought instagram for a billion dollars.

Viewing 8 posts - 1 through 8 (of 8 total)