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It’s a very good question, I’d really like to know the answer.
_http://www.google.com/trends?q=casino&ctab=1&sa=N
Speaking from a UK perspective, there are some subtle differences in niche terms used I find. For example, I pick up more UK users on the phrase “gambling” than “casino”. Largely the UK public are well behind and don’t have the “Vegas” mentality. We grew up with “fruit machines” and “pontoon” rather than “slots” and “blackjack”.
That said, times are a changing. There is a very handy tool here that helps you differentiate between UK and US searches:
http://tools.seobook.com/general/keyword/suggestions/
It’s an advanced OVT basically.
well I recently started a french website (for french canada) and interestingly enough i am starting to see visitors from google.fr and the keywords are ‘free casino money ‘ and other english keywords.The SEO was done in both french and english and i have yet to see a french keyword result in a visitor but it is my first month EVER getting traffic from google.fr so really not sure what worked to get them LOL
For the German speaking markets these are the most searched keywords:
online casino
online casinos
casino
casinos“gambling” is not a common search term.
Tipp:
target also kasino, online kasino, kasino, kasinos. This is actually the correct German spelling. These kw’s are not searched as much as the one with “C”, but are not as competitive and highly targeted as well.
Remember to target Switzerland (google.ch), Austria (google.at) and Germany (google.de).
German Expert
http://www.deutschesgrandmonaco.com
http://www.playshare.com
