Dropping Signup Bonuses

Lol.

Seriously though, I think this will only work if I can provide good information that seasoned players find useful. I consider myself “experienced” in playing terms, hence why I feel I am better suited to this type of player…the player who has been round the block a bit and needs background info more than the obvious stuff.

Passing on some of my experiences, both good and bad, plus info that you only find out by playing is the way I have headed in the past year, so I am hoping the legwork in successfully removing bonus info is done. We’ll see.

At the end of the day, I want to refer players to casinos where they will be happy and want to stay, for both business reasons and of course, moral reasons. It’s in everyone’s best interests. My thoughts are, that while a bonus can definately serve a purpose, if a player is swayed by the bonus, they may not yet be in a position where they know what they want. Nor am I liklely to be able to sway them much.

Nothing against them, simply not my target audience.

You could argue that this makes the information I provide incomplete. I’d probably agree, but counter-argue that when the player does click through, they are likely to have their expectations at least met, if not raised. And that’s what consumer oriented business is all about. Meeting and exceeding expectations. Well, that and communication.

I think it’s where a lot of casinos (& businesses in general) go wrong. They flash it all up, get the customer’s expectations raised, then the customer gets let down when the full truth of what’s on offer, or the restrictions attached, is revealed. I prefer to work in reverse.

Hmmm…I wonder if this makes me the first Affiliate site without bonus info lol.

Cheers

Simmo!

OK I’m in danger of ranting now…but hey…Nicole @ Roxy (jokingly) accuses me of riding my “hobby horse” on Reverse Withdrawal so I’ll have an “open day” at my stable…

What will be interesting is when the first casino steps forward and removes (or replaces) the signup bonus. Opinion on whether this will happen is divided in player circles…I appear to be in the minority thinking it is inevitable…one day.

This is my theory (I’m no Richard Branson mind!). As bonuses get tighter, more players will start to voice their discouragement in taking bonuses, and more players will look for other incentives to play. Right now, there are probably only one or two casinos that could get away with removing the sign-up bonus, and even then it would probably significantly dent turnover (if not profitability) simply because of the choice offered elsewhere.

It’s only logical that if casinos continue to tighten bonus offers to the extent where they don’t make a loss, players will realise and start to consider whether they are worth the aggro. Ironically, this will probably place the signup bonus exactly where it was originally intended – as a means for a player to test out a casino, and only that.

But as we see more consolidation, the competition will become more focused on service and loyalty IMO. And reverse times will be a small but significant part of that equation. It may be years away, who knows, but at worst, I think we’ll have two player markets to target as we move in that direction.

Yee-hah.

Simmo!