CAP Newsletter - (July 30th 2008)
  Professor's Letter | Program Spotlight | Industry News | Forum | Manager's Corner CAP Certified Programs  

 Letter From the Professor - July 30, 2008

CAP Awards Voting Starts Today!
We're thrilled to announce the official start of voting for the Second Annual CAP Awards! 2008's ceremony was a huge success, and we know that, with your help, the 2009 awards will be even better.


This year's awards are: Best Affiliate, Best Affiliate Program, and Best Affiliate Manager, each broken into the following categories: Casino, Poker, Bingo, Sports Betting, Skill Gaming, and Lottery. There's also a Best iGaming Software award for Casino, Poker, and Bingo. Rounding out the awards are Best Overall Affiliate, Best Overall Affiliate Manager, Best iGaming Affiliate Network, and Best Payment System.


Winners will be announced (and CAPPYs distributed) at 2009's CAP Euro: London conference. Visit to vote today!


The Expert Is In! CAP Chats with Marcus Tandler Next Week
As any online marketing expert will tell you, if you're not working to master your site's search engine optimization (SEO), you're missing out on a lot of potential traffic. But don't worry: CAP is happy to offer an exclusive online chat next week to get you up to speed. We'll be talking with the Mediadonis himself, Marcus Tandler!

In addition to being the CEO of his own online consulting firm, Marcus is a celebrity in the world of online marketing. He's been a recognized SEO expert for more than seven years, helping some huge companies worldwide adopt the tactics they need to get to the top of the biggest search engines.


We encourage you to take advantage of Marcus' vast knowledge and see for yourself why even the experts look to him for advice on all things SEO. To join the chat, visit on August 6th at 5 PM CEST. (You'll need your CAP username and password to log-in and participate.) See you there!



CAP Money!


Congrats to the Latest CAP Money Award Winner!
Drum roll! This week’s winner of an gift certificate or Paypal Cash for $125 is ixian for posting the Gambling Addiction thread. Read it here

Don’t forget: YOU can win CAP Money too. This is a weekly contest open to all CAP members.
Check out all the details here.


CAP Special Offers:

Canbet Poker Exclusive CAP Freeroll August 9

Canbet Poker has launched a brand new poker website, and to celebrate, they're giving affiliates the chance to grab a piece of a $1,000 Guaranteed Affiliate Freeroll. Simply register an account with Canbet Poker, and send your alias and CommissionKing username to to receive your password for the tournament. This tournament takes place on Saturday, August 9 at 8PM GMT; registration has already begun. Visit to learn more.

Betway Exclusive CAP Freeroll August 11 is offering an exclusive CAP Freeroll for their affiliate partners. There’s $1000 up for grabs, and all you have to do is register a account. (Use the password "affiliate".) The freeroll takes place on August 11, 2008 at 8PM CET. The freeroll will feature a regular payout structure (top 30% of players). Join this tournament at

Private $5,000 Affiliate Contest from

The BetUS Partners team recently launched a new poker affiliate program, and to celebrate, they're offering you the chance to win $5,000! The affiliate marketer who refers the most new depositing poker players by August 1st gets $5,000 from towards a private poker tournament for your player base. Visit or contact today to get started.  


Paddy Power’s Spectacular Summer Giveaway

To celebrate the start of summer, Paddy Power Casino, Ireland's largest bookmaker, is launching a giveaway for all casino affiliates. Affiliates who sign up to Paddy Partners and bring in casino players throughout the summer (up until August 31st, 2008) are eligible to be rewarded from a prize pool of €5,000. Terms and Conditions apply; for more details click here.


Celebrate’s Birthday with a Trip to New York! is hosting a huge birthday bash in New York to celebrate their birthday, and they want to fly you there to join them! Just bring in 10 players a month for three consecutive months, and you’ll be entered into the prize draw for a trip to New York in November. The promotion runs from August through the end of October; email to enter. Make sure you mention that you’re a CAP member when signing up!


ENDING SOON: Christmas in July from Fortune Affiliates!


As we reported last month, Fortune Affiliates has started an exciting new promotion called “Christmas in July!” The company is awarding Gift Cards (with values ranging from $20 to $10,000) to affiliates who bring in new active casino players between July 1st and August 31st, 2008. For more info, click here. To register, go to



Partner Promotions:

Purple Lounge Announces Huge, Month-Long $200K Race
Purple Lounge Online Poker Room and Casino is celebrating the 2008 Summer Olympics with a new, month-long rake race. A total prize pool of $200,000 is at stake -- Purple Lounge's biggest ever! Click here to get the full story


 Community Forum

Poll of the Week:

darko123 asks the CAP community "Which Slots Software do You Prefer?"  The answers may surprise you -- read them here.  


 Program Spotlight

Lucky 18

Lucky 18 Casino ( takes pride in being an internationally recognized source for fair gaming, high payouts, thrilling graphics, outstanding customer service, and big bonuses and comps. The Lucky 18 casino has stunning 3D graphics, stereo sound, and a full-screen interface for maximum gaming satisfaction. They offer all the popular Vegas games, with better-than-Vegas odds!


Lucky 18 also protects its affiliates with superior technology and tracking to ensure that referred players "are tracked to you and only you, for the life of the customer". Send your customers to any or all of Lucky 18's Partner Sites and earn a percentage of the revenue for all their play action. Lucky 18 also boasts top-notch online stats and affiliate reports.


The Lucky 18 affiliate program offers private password-protected access to accurate, detailed online stats and reports 24 hours a day. The site also provides honest, accurate, and in-depth statistics in real-time. Join Lucky 18 today and "be amazed by how much your traffic is really worth!"


Click here for more info on Lucky 18's Affiliate Program.


In The News

Stay on top of what’s important! Don’t forget to check out all the hottest industry news every day in the CAP newsroom. Here are some of this week’s biggest stories:  


CAP Awards Voting Starts Today!

The CAP Awards season gets off to an exciting start this week as voting for this year's winners begins. Read More


New Online Bank Launched

The group behind Mansion Online Gambling help to launch

Read More


Why Do Players Prefer Online Gambling?

A Canadian mental health organization examines the facts about why online gamers shy away from brick-and-mortar casinos.

Read More


U.S. Postpones Meetings with E.U. Officials

Mystery surrounds the cancellation of the high-level talks that were scheduled to be held in Washington.

Read More


888: Portrait of Success examines the history of 888 and how it's worked its way to the top of the online gaming industry.

Read More  



 Manager's Corner


Gil, Lucky 18 Casino

Gil is the Affiliate Director at Lucky18Casino (see program profile above). Active in the online gaming industry for the past six years, Gil has recently been hired to "kick start and manage" Lucky18's affiliate program.


"At the Lucky 18 Affiliates program we offer a welcome revenue share of 30 percent," Gil recently told CAP. "CPA and hybrid models are available on demand. We protect our Affiliates with superior technology and tracking. This ensures that your referred players are tracked to you for the life of the customer with us. My experience in the industry has taught me that good communication is vital so please feel free to get in touch with me at or by msn/Skype at: gil@lucky18. My goal is to maximize our revenues so that we can maximize profits. Together!"

Congratulations, Gil!



Find out more about here.



What Do You Know About SEO? Next week's chat with Marcus Tandler is a great opportunity to get an expert's opinions on what works with SEO, and what doesn't. But whether or not you can actually participate in the chat, SEO is a topic that it pays to keep in mind. In this day and age, most customers reach you through Google, so it's highly beneficial to understand how search engine optimization works, and why. Is your site written to incorporate the kinds of words people search for? And just what are those words? The answers will vary, but it's worth your time to learn what they are. When it comes to SEO, knowledge is a direct line to success.  

CAP Euro Barcelona
Sept 25-28
Barcelona, Spain



Based in the heart of London, Webroute Services was established in July 2007 and is currently licensed in Malta. Although a relatively new company to the online gaming industry, the company’s innovative approach to offering the best possible service to affiliates has already established the company as a leader within its field. All Webroute Services clients operate from the Playtech platform, boasting the most aggressive casino game portfolio - available through download and flash, the largest poker network together with bingo and mobile solutions. Read More.