Hmmm …
I agree that Casino is inside Casinos … but I’m not sure that a phrase search Casinos will take Casino as best match.
As an example … I’m a Gooner (an Arsenal football fan) … I run a website called GoonersGuide.Com.
Search for Gooners on Google and I’m #1. :tongue:
Search for Gooner on Google and I’m #4. :tongue:
Search for Goon on Google and … well I don’t know … nowhere :eh:
But the top ranking site for Goon is a nothing site .. with no traffic or PR.
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This suggests that Google at least prefers to see the word seperate rather than part of a longer word.
So … if you want to hit both terms … then use them both …
Anyone else with a view ?