The Role of an Affiliate Manager

An affiliate manager represents his / her affiliate’s interest to the Casino or Poker Room. Ensuring that campaigns are executed correctly by supplying affiliates the latest news and occurrences within the group of casinos. Promotional activities and strategies are shared with affiliates to help them maintain their sites content.

Affiliate Managers do not lie or cheat affiliates out of their players and payments that are due. They are there to aid affiliates in increasing their revenue. Not all campaigns work the same for every affiliate, but knowing your market will certainly help in increasing traffic.

Affiliate Managers ensure that all affiliates are paid correctly and timeously.
Affiliate specific promotions are run to encourage and reward affiliates.
Affiliate Managers need affiliates to help them better their service to not only affiliates but players too. Affiliate Programs should be seen as partners not as a hindrance. Constant tracking checks and fresh creative is supplied to affiliates. Affiliate Managers keep an extra eye open on the industry so they can pre-warn affiliates of changes or opportunities in the industry.

Affiliate Managers need affiliates to do well so they look good – working together and not against each other is the only way to better conversions and take home income.

Thanks,
Chezza