Thread: The Role of an Affiliate Manager

An affiliate manager represents his / her affiliate’s interest to the Casino or Poker Room. Ensuring that campaigns are executed correctly by supplying affiliates the latest news and occurrences within the group of casinos. Promotional activities and strategies are shared with affiliates to help them maintain their sites content.

Affiliate Managers do not lie or cheat affiliates out of their players and payments that are due. They are there to aid affiliates in increasing their revenue. Not all campaigns work the same for every affiliate, but knowing your market will certainly help in increasing traffic.

Affiliate Managers ensure that all affiliates are paid correctly and timeously.
Affiliate specific promotions are run to encourage and reward affiliates.
Affiliate Managers need affiliates to help them better their service to not only affiliates but players too. Affiliate Programs should be seen as partners not as a hindrance. Constant tracking checks and fresh creative is supplied to affiliates. Affiliate Managers keep an extra eye open on the industry so they can pre-warn affiliates of changes or opportunities in the industry.

Affiliate Managers need affiliates to do well so they look good – working together and not against each other is the only way to better conversions and take home income.

Thanks,
Chezza

Hi Chezza,

Thanks, very well said and I agree.

From an Affiliate Relations point of view - it's challenging at times - but it's a mutually beneficial relationship and if both parties commit to built this relationship - the results are almost always rewarding.

Have a great weekend.

Alida
Affiliate Relations Manager

Thank you every one! I just wanted to make it quite clear taht we do need to work together and like you said earlier - Communication is Key.

Well I hope my post made some affiliate managers wake up and create some awareness in affiliates as to how we should all work together.

Good Luck for the week ahead

Hi Chezza,

Fantastic post!! I must say I agree 100% and I'll try to keep up with those important points you brought up.

Thanks & regards,

Freddy

_________________________
Affiliate Manager
Bingo Program
affiliates@bingoprogram.com
bingoprogram@hotmail.com
ICQ:324244963

Chezza,

I wholeheartedly agree. As a new Affiliate Manager on the scene I planned to bring this attitude/methodology and I'm glad affiliates share the vision of what my position should provide for them.

I hope affiliates will give CasinoRewards.com because of this.

Sincerely,
Ryan