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Hi,
While I’m neither one of the USA affiliates nor and I based in America, it does concern me that Ladbrokes, a UK Plc would take such a disgusting stance and literally steal the rightful earnings of their affiliates. It begs the question, can they be trusted not to pull this stunt on the rest of their gaming affiliate base?
Ladbrokes reported a massive shares loss of 12% in June 2012, this equated to a loss of profit of £15 million as apposed to the previous year to date which recorded a profit of £31 million. According to a report from The Telegraph newspaper, Ladbrokes ‘fired’ Ames, who is set to continue as a director, due to a ‘botched digital strategy’ that will soon see it post its ‘worse online results in almost a decade’.
Given that Ladbrokes has made a right royal stuff up with their online gaming ventures, I’m sure this is the real reason they have chosen to terminate USA affiliates. Still, even with clauses in the contractual T&C’s, it’s a pretty poor effort on Ladbrokes part to even consider, much less act upon such a dirty business decision.
Over and above this, I’ve since discovered other sly little tricks Ladbrokes has been up to with regards to their online players. Instead of taking the food from hard working affiliates, Ladbrokes should climb down from it’s ivory tower and accept that it’s made some horrid business decisions and then figure out a way to fix these actions up. And, that solution is not by stealing the rightful income of its USA affiliate partners.
You can find further issues relation to Ladbrokes at my site http://www.awaa.com.au
Cheers
Dave
Great post!
I have also been noticing a few distasteful moves by them over the last few months. To me, it seems like they are continuing in their ‘botched digital strategy’ with their recent action closing USA accounts.
Not only does it call into question their future action toward their remaining affiliates, if the losses continue why would anyone believe that they would not extend that behavior to affiliates and players.
We have seen it before!
Times are tough, everyone is feeling the pinch.
It’s especially true for MGS venues who have been forced to drop bucket loads of depositing players due to Microgaming disallowing USA, France, South Africa, Spain etc etc. That all adds up to less players. Lump in the release of the Quick-Fire platform, Microgaming are not doing their current licensees any favors, especially now, since they don’t seem to be conducting adequate due diligence on who they allow in as casino operators. All adds up to a nasty cocktail.
From a Ladbrokes players perspective, imho their operations at this level; keep in mind without players you have no business, is cr#p personified. Albeit they still maintain a 6 hour withdrawal to web wallets 24/7. However trying sending them an email, 48 hours later you may receive a reply, that’s if you ever receive a response at all.
FFS online gambling is a instance gratification industry, long delays in replies or no replies = shooting yourself in the foot, in this game.
I’m a high roller player and only commenced play back at Laddy’s this month. Dropped $7K in one session, phoned their Support to ask for a comp. Strike not only a rude, grumpy prat but got a pissy $50 comp, I sh#t you not!
And until you make VIP status (knocked back 3 times now), yet well and truly doubled their required entry criteria “Deposit, purchase and play over 7,500 Chips per month”, you don’t receive any loyalty reward points for wagering.
The entire operation needs someone going through it cracking a whip. Fire the dead wood or those who are not willing to work for the benefit of the company (that is a company who is customer focused), and, start retraining those who are.
From what I’ve experienced so far as player at Ladbrokes, everything seems to be micro-managed to the point where it’s counterproductive. People wont put up with the BS attitude today. They’ll simply play some where else where, they get friendly service, comps befitting their deposits and will probably be happy to wait 24 hours for their winnings. I know I am!
Instead of cr#pping on their USA affiliates and players for that matter Ladbrokes needs to get its collective sh#t together and start providing the most important aspect of an online business, excellent customer service!
Ladbrokes really needs to get a grip on the current reality of what’s on offer out there. Otherwise, I see their digital operations going the way of the dinosaur, and eventually culling more affiliates along the way to offset their pathetic management of of their digital operations.
Cheers
Dave
Thank you for the feedback on this, of course, we’re not happy about the negative impact this decision has on our ongoing affiliate relationships and we have been trying to make this a smooth as possible for all our active affiliates. We would like to again express our sincere apologies for this undesirable change.
Ladbrokes does not accept US players and although our USA based affiliates were promoting us to a non-US customer base, we still had to cut our ties. As a public limited company, we are constantly monitoring risks to our current and future business. In the light of this, working with affiliates directly or indirectly associated with the USA is regrettably perceived as high risk for our future business in a potentially regulated US market.
All other affiliates remained unaffected and it’s business as usual.
Although this only affects a fairly small amount of Score Affiliates, we’re still mindful about the impact it has. Should our decision have directly impacted you and you have not yet made contact with us, please contact us on affiliatequeries@ladbrokes.co.
uk and we will be happy to discuss. @Ladbrokes_Score 246458 wrote:
Thank you for the feedback on this, of course, we’re not happy about the negative impact this decision has on our ongoing affiliate relationships and we have been trying to make this a smooth as possible for all our active affiliates. We would like to again express our sincere apologies for this undesirable change.
Ladbrokes does not accept US players and although our USA based affiliates were promoting us to a non-US customer base, we still had to cut our ties. As a public limited company, we are constantly monitoring risks to our current and future business. In the light of this, working with affiliates directly or indirectly associated with the USA is regrettably perceived as high risk for our future business in a potentially regulated US market.
All other affiliates remained unaffected and it’s business as usual.
Although this only affects a fairly small amount of Score Affiliates, we’re still mindful about the impact it has. Should our decision have directly impacted you and you have not yet made contact with us, please contact us on affiliatequeries@ladbrokes.co.
uk and we will be happy to discuss. The decision to kick USA affiliates to the curb; which incidentally lets Ladbrokes think it can steal their rightful income; not honour lifetime of player payments, is because, “USA is regrettably perceived as high risk for our future business in a potentially regulated US market.”
This unethical move comes not long after Ladbrokes retroactively forced lower commission rates on all their affiliates. Seems reducing the rightful earnings of affiliates wasn’t enough for Ladbrokes, who have now turned to stealing the income from hard working USA affiliates and the food right out of their children’s mouths!
Clearly Ladbrokes is void of any human decency. If they had a ounce of ethical compassion, they’d realise (regardless of Clause 12.6 in the T&C’s), they hold an ethical and moral obligation over an above their self serving agreement. Which given, I doubt would stand up in a court of law.
The fact Ladbrokes hasn’t even offered each USA affiliate a once off compensation pay-out for their players, instead, have chosen to pick-pocket, screams volumes and (in my opinion), it’s an online gaming company who should be avoided by players and affiliates alike.
Maybe if Ladbrokes Plc didn’t employee muppets to run their online gaming operations, they wouldn’t have registered an almost 12% drop in shares as on June 2012. This drop in shares equated to around a 15 million GBP loss, reported to be the worst result for Ladbrokes in a decade.
NB – Ames who was appointed to head their online digital operations, was axed from this position soon after this all played out. According The Telegraph newspaper, Ames is set to continue as a director. Looks like USA affiliates are now wearing that loss. Yet, Ames keeps his job. Good one Ladbrokes!
IMHO slashing USA affiliates, and stealing their rightful lifetime player income, has nothing; zip; zlitch, nadda, to do with Ladbrokes protecting future business. It’s nothing more than a trumped up cash grabbing exercise, to get their ass out of their own self imposed sling!
Join Score Affiliates Now – Not bloody likely!
Further details of Ladrokes hatchet job on USA affiliates:
http://www.awaa.com.au/forums/blacklisted-affiliate-programs/100-ladbrokes-steal-affiliate-earnings-ladbrokes-blacklisted.html
http://www.affiliateguarddog.com/forums/money-grab-ladbrokes-dumps-all-u-s-affiliates-steals-future-residual-income-t5615.html
http://www.gpwa.org/forum/ladbrokes-boot-us-affiliates-207661.html
http://www.casinoaffiliateprograms.com/bb/48224-score-affiliates-screws-affiliates.html
http://www.pokeraffiliatelistings.com/forums/general-poker-affiliate-forum/24603-labrokes-cuts-off-us-affiliates.htmlI have sent numerous emails to have my account switch to a non US partner, all I got was we are sending this to the right person? Well its October 31st??
I donjt have a SCORE account I have an Income access account still.
@allfreechips 246467 wrote:
I have sent numerous emails to have my account switch to a non US partner, all I got was we are sending this to the right person? Well its October 31st??
Reiterating I was a player.
Seems Ladbrokes are unaware without players they have no business. Yet, getting a timely reply from their support, meant waiting at least 48 hours, that’s if one turned up at all. So whoever your email was sent to, maybe they operate on the same time frames as Lasbrokes support or, don’t give a toss about anyone other than themselves. Given the current thread, that’s probably more than likely!Cheers
Dave
