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Hi,
I’ve dappled in Casino affiliate marketing for years and was inspired to try again after unsucessful attempts before. I read an article about a casino affiliate who went from zero to $100,000 a month using PPC. My experience of PPC is that it swallows your budget and doesn’t provide great results. However I have tried it again and am averaging a 2-3% conversion rate from Unique Clicks to despositors? My question is can anyone tell me the average value of a player and are there any PPC strategies that I just be following? At present I’m just trying to get targeted traffic for a low click rate. I don’t understand though how there are affiliates (I’m assuming they’re affiliates) at the top of sponsored search results who must be paying £5 – 10 per click! How do they make any money?! Some have been there for months so do they know something I don’t?
Any advice would be great.
If you’re getting 2-3% conversion rate now, that’s not too bad in my experience. Although I’m not a PPC expert in gaming so anyone with more direct knowledge feel free to contradict me on that.
But if you’re getting that already it sounds like you know what you’re doing to some extent, so I guess you know to structure your keyword groups tightly, test your ads, test landing pages etc.
Re av. player value, that can vary by game type. E.g. slots, table games, or whatever. I think only the operator will have a birds-eye view of this. If you can track your conversions back to your keywords, or landing pages, that’s probably a good avenue to optimise with.
Re competitors, the big affiliates as well as operators have yearly budgets in the millions, so don’t be surprised to see big players at the top. Saying that, as CPC is so high you can be fairly sure that most of them know what they’re doing up there, i.e. not just throwing money at it. So it can pay to copy what they do re. landing pages, ad copy etc. Note that even a high CPC could still be worthwhile if they’re getting valuable players in at volume. Some might also be working to an overall CPA target, so they are appearing at the top, but their long tail conversions will reduce their overall CPA, hence that’s why they can also show for the expensive KWs.
Glad to hear you were inspired to try again. PPC does not run cheap, even under good conditions the cost to acquire a player can be high. No one sending the majority of their players via PPC is just throwing money at it, and they are very skilled / creative especially when running in markets that do not allow this form of advertising.
Most PPC Affiliates are running on a CPA commission model so they can predict their profits, the revenue share model fluctuates too much and the return takes much longer. Like any other CPA Affiliate they must watch player value closely to make sure they keep CPA’s high and insure the deal remains profitable and fair on all sides.
Scrapping is an issue I think we all face however PPC affiliates are much better at detecting this by requiring some forum of secondary reporting verification. To achieve this many place Pixels so they have something to help validate number and also use these to help optimize campaign.
My last piece of advice would be to be careful when choosing programs. I would not run PPC on programs that invest heavily themselves in PPC. When launching a campaign or testing a new program you should focus in on where that operator has historically converted well in or where they are heavily investing marketing dollars in terms of TV, etc. For example if I’m looking to run a PPC Campaign in the Nordic Marketing I’m going to look at PAF because of their NetEnt Software.
Hope this helps. :thumbsup:
@SamChapman 230997 wrote:
Hi,
I’ve dappled in Casino affiliate marketing for years and was inspired to try again after unsucessful attempts before. I read an article about a casino affiliate who went from zero to $100,000 a month using PPC.
You don’t have a link to this article do you mate?
