Lottery is one of the most popular and socially accepted forms of gambling. Many countries run national lotteries and even regional and state lotteries, offering life-changing jackpot prizes while also supporting a huge number of charities and good causes.
In the past, ticket sales have been mostly via retail agents but in recent years lotteries have made the move online with players able to purchase tickets to draws from their computers or via smartphones and tablets.
In addition to draw games, some lotteries also offer instant win scratch cards and pick-em games which often account for a sizable percentage of revenues generated.
Why Should Affiliates Partner With Lottery Brands?Â
There are two types of lottery brands that affiliates can work with. A growing number of official national, regional and state lotteries now sell tickets online and work with affiliates to drive players to their draws and instant win games.
The other type of lottery brand is secondary lotteries and bet on lotteries. The former purchase tickets on behalf of players not located in the country or state where the draw is taking place and the latter sees players bet on the outcome of the draw, often to win the same jackpot prize.
Lottery affiliation is in its early days so is less competitive than online casino, sports betting, poker and even fantasy sports. What’s more, lottery offers a sizeable audience to target, and once signed up, players remain loyal so the earning potential is as sustainable as it is significant.