I was also talking about how I use the SERPs as an indicator to see how I am fairing, going up or down, (or inside and outside!) and then using it to see if I need to change my strategy, linking building, or SEO efforts.
I was quite surprised to find out that, most of the webmasters look at the SERPs from time to time, but don’t use it regularly in their SEO efforts.
Curious to know.. what sort of attention do webmasters pay to SERPs?
I also usually have a google webmaster window open and check on everything they say, as well as analytics.
Bottom line, check as often as you feel comfortable, but make sure you aren’t stuck looking at stats for hours when you could be doing something more valuable for your website.
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