The reason I like rev share is with all the uncertainty around google nowadays if your site does inexplicably drop out of the SERP’s your rev share will keep you going while you sort things out – with CPA your income drops almost immediately.
Though like most things it got abused and scammed.
right now I do cpa’s for alot of usa allowed poker rooms
rev share on casinos as there cpa’s need to be a bit more !
With so many programs either going out of business or retroactively changing their terms and conditions on affiliates the question is cpa or revenue share?
We still prefer revenue share, however, due to the volatility of the online gambling industry at the moment we’re thinking of a hybrid CPA+revenue share.
The other alternative is to charge programs a flat fee for 6 months to a year paid upfront-the program then retains all players referred.
I’ve seen too many horror stories associated to CPA. As an affiliate we target players, but while we hope the traffic we get is legit, we can not do anything to guarantee it. Not my fault if some group of fraudsters take a liking to my site, click through and rage havoc on a casino. There are just too many cases where CPA deals are made, to see affiliates burnt.
Besides, I’ve bagged some hefty whales over the years and it surprising how many start playing at a casino with a $50 or $100 deposit. When they’ve tested the place out and are comfortable and also know their not getting scammed and will be paid, I’ve seen their deposits go through the roof. I’d kick myself stupid if I’d sold them for a $150 etc etc CPA.
With regard to CPL, never worked with it before. I dare say you’d need a fair wack of traffic to make this viable. And again the trust factor with who ever you make the deal. You want to be able to monitor and keep a close check on the traffic/referals to prevent getting shafted.
Reiterating, never done it so can’t really say. Happy sticking with rev share.
In alignment with CPA… What are your thoughts and/or experience in work with Pay Per Lead (CPL) campaigns.
Like ’em? Love’ em? Hate ’em?
In my experience, CPL can be a tricky little game. Trust me, there can be some awesome commissions, but you really need to solidify some solid terms with the program/advertiser you’re working with so you can prevent getting burned with returns.
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