If you’ve heard of one table game, it’s most probably poker. Long a popular game to play at land-based casinos, the vertical has also made its way online – and it has a large and loyal player base.
Players can choose from a range of different games and formats, from Texas Hold’em and 5 Card Draw to Razz, Badugi and Courchevel, and put their skills to the test against some of the best in the world via various tournaments and contests.
Why affiliates should partner with online poker brands:
Online poker is a lucrative vertical with plenty of untapped potential. The game has enjoyed a spike in interest recently, and with brands rolling out new games, features, and tournaments with life-changing cash prizes, this growth will undoubtedly continue.
The vertical is also less competitive than sports betting and casino, which gives affiliates that are passionate about poker the perfect opportunity to gain a significant share of the market. It also provides the chance to drive cross-sell between other verticals like sports betting and crypto gaming.
What do online poker brands offer?
Online poker sites have evolved to offer players a thrilling experience. Not only can they play a wide range of poker games, but they can also try new tournament formats such as Sit & Gos and Turbo that have been developed to deliver rapid gameplay.
Mobile poker has also become a big business with players expecting to be able to take part in games and tournaments from their smartphones anywhere, anytime.
While players can compete against a random number generator, the real action takes place in the various tournaments and contests that are offered. The best brands will run competitions pretty much round the clock – some take play out over many months, others just a few minutes.
Like with online casino, poker sites will offer players different ways to deposit and withdraw, and the top brands will ensure that transactions are instant or as near to instant as can be.
Poker operators also incentivise and reward players with various bonuses, including free cash, deposit matches and rakeback – this is where the site returns part of the player’s tournament entry fee.
Online poker has been around for many years now, and over that time operators have not only survived but thrived. The opportunity is there for affiliates to build a sizable business, they just need to go all in.