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Internet Advertising Report
December 23, 2003
Judge Downs Pop-Ups in Contrary Decision
By Janis Mara

Bucking decisions made in two earlier cases, a U.S. District Judge this week enjoined New York adware company WhenU from popping up a competitor’s ads over plaintiff 1-800 Contacts’ Web site.

Saying users of WhenU’s desktop software might be confused about the source of the pop-up ads, New York District Judge Deborah A. Batts said the adware firm could no longer display Vision Direct’s ads over its competitor’s site. Vision Direct is WhenU’s client and a co-defendant in the lawsuit.

Full article here:
http://www.internetnews.com/IAR/article.php/3292731

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