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24 March 2006
Response to APCW
In response to APCW’s latest remarks, we would like to clear all confusion and offer you this diagram and explanation of our internal process flows, which also highlights the area we are resolving right now.
This diagram clearly and transparently illustrates the use of the various tags by Fortune Affiliates and Fortune Lounge.
The misunderstanding surrounding the use of these tags relates to the fact that APCW in their audit and subsequent comments uses ‘Fortune Affiliates’ and ‘Fortune’ interchangeably.
Please note that Fortune Affiliates does not mail players. Fortune Lounge (i.e. the casino group) captures the player information for obvious conversion and retention marketing purposes. If a player is not converting on a specific casino, cross-branding takes place. These are all straightforward business practices.
As mentioned before, Fortune Affiliates is in the process of resolving the anomaly we have in linking the MS tags of cross-branded players to the initial ad_ or ehr_ tags of the relevant Affiliate in the Fortune Affiliates database, thereby ensuring the Affiliate gets rewarded for bringing the player to Fortune Lounge.
We are sure this explanation answers APCW’s latest comments as well as any confusion that may still be out there. We look forward to setting things right with our Affiliates and thank APCW again for their valuable input.
As we mentioned in our first post we will be allocating the players to the affected affiliates, we will be sending an email to each and every affiliate explaining the impact to their account and we will be paying them any commissions due.
We need to reiterate once again that we value our affiliates and while we have had problems with our stats system, we have always made good on our word. We have already initiated the development of a new system, which is being built from scratch.
Again we welcome any of our affiliates to contact their Relationship Manager at any time with any concerns.
