Today, bwin and PartyGaming have announced the planned merger of the two online entertainment pioneers of online entertainment- it will be a “merger of equals” and will create the world’s largest publicly listed online gaming company.
These two companies are a perfect match and the merger is expected to generate synergies totalling 55 million Euros. However, these will not only be cost synergies: on the contrary, the merger will result in synergies of opportunity, marketing and revenue.
Some more highlights:
– headquarters to be established in Gibraltar
– International bwin brand to be retained
– Combined entity to be woned approximately 48.4% and 51.6% by PartyGaming and bwin shareholders, respectively
the bwin affiliate team