Brand Awareness Day… posted

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    Since the legal issue in the US changed the face of online gaming has been changing with it… to try make the best of this without sacrificing income from any specific region we have adopted the following regional brand strategy.

    River Belle Online Casino:
    Primary focus – USA
    Secondary – Rest of world

    What this means for affiliates is that for River Belle it’s business as usual, all promotions will lead with a Dollar offer however should a player wish to register an account with a different currency we’ll gladly take them and their cash :)

    Lucky Nugget Online Casino:
    Market focus – Candada/USA
    Secondary – Rest of World

    Belle’s baby sister and my personal favorite, Lucky Nugget is still going to be accepting US and Canadian players with open arms by leading with a $ based offer on the homepage. However as the currency icons show on the very top of the homepage Lucky Nugget accepts $, C$, € and £!

    The Gaming Club Online Casino:
    Market focus – UK
    Secondary focus – Rest of World

    Although Gaming Club will welcome hard done by players from all regions who are looking to become “More Winners More Often” don’t expect this site to start leading with a $ offer, this Club is driving forward with a £ symbol strapped to the front grill! Online Casino:
    Market focus – Europe
    Secondary Focus – none

    So this is pretty important; as of mid-January 2008, JackpotCity Online Casino will no longer accept NEW US players at the casino. The acqusition strategy for the revamped Jackpot City is a purely European one!

    ??? What about your existing US players ???
    All existing US players will still have a home at Jackpot City, they will still be treated to promotions and still be allowed to play and you WILL get all commission due to you. We just don’t accept any NEW players from mid January.

    Hope this helps with your marketing strategies :)


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