Test the marketplace and see what potential clients are open to?
Some of our clients used to prefer percentages but then moved over to flat fees, and visa versa.
Flat fees means that the publisher won’t be wronged by a brand or agency. 1 month at x, 12 months at x $ etc. Front page listing etc etc.
The publisher and brand knows what’s going on without any “funny business”.
The campaign will either deliver or not. If it delivers, campaign continues, if not, history.
We have been in business for over a decade, so obviously the vast majority of our media, pr and advertising campaigns deliver.
Best Regards
Greg Tingle
Media Man
Australian Sports Entertainment