I was setting up a Google profile for my ecommerce site (business vs. personal), entered the date the business was started and was immeadiately locked out. I opted to pay the 30 cents to get it opened again. There was a way to get it reopened for free but I only remember it would take a couple days. It may have been because it was the weekend.
I wanted the business name and not my personal name. You should seach for google profile for businesses before jumping in to it, unless you don’t mind having your own name appear.