This is true:
@casinoplanet 255537 wrote:
Just keep in mind that mobile players are harder to convert than web players. Studies showed that mobile players tend to spend less money, are less loyal to programs and play more irregularly. I have dozens of players who made their first deposited more than a year after they signed up.
What I do is focus on getting new players while they are out and about. It is the intent and sign up I am after!
Think about the traveling business man with a pocket full of money from his new deal, or a nice waitress taking a smoke brake and wishing she could gamble her big tip she just got on table 54. The problem is she is tried and there are no casinos around so she searches on her phone for some “mobile casinos”. Maybe she decides to play a little, maybe not, but I believe these are people who are starting, not ending, their gambling career.
So yes, these players take longer to convert, and are currently worth less, but in the future they will be worth about the same, as more of the old timers fade away and more young people who are looking for apps fill their shoes.