I read somewhere that players plays in around 4 months. About the value…its difficult….ubt average value could be around 1000$?
What your players deposit could have something to do with which keywords you are working on. Lets see you uses “free money” – low value players. If you promote “highroller” – I guess you will see that player value are higher.
But one things I can tell you – you will be amazed one day when you get your first whale:-)
Good luck with the hunt:-)