@AussieDave 253109 wrote:
It was attracting people who either had no intention of ever gambling online or if they did, they were very low rollers. Sure it gave a sticky component to the site but at what cost? I was tracking people hitting that page day in day out and going no where else on-site. It was free entertainment, that’s it.
It’s the same with free embedded games.
Every man and his dog uses them and they no longer hold that newness or special attraction they once did. I’ll go out on a limb here and say if you managed a sign-up ratio of 0.05% you’d be doing well. How many from that figure go on to make a deposit, even less.
Were you targeting people looking for free slots (where I’d agree that the traffic is going to be worth a lot less than people searching for casino terms and probably won’t convert), or did you just include the free slots on other pages without mentioning them? On the original poster’s sites there are pages about individual slot games – I’d think that for completeness, if you’ve got someone who is interested in a particular slot or slot provider, then you might want to have a free play. If they go “oh, I like NetEnt slots – what’s Thunderfist, I haven’t seen that before” then it’d be a good way to let them, as a serious casino player, try before they leave the affiliate site. That way if they don’t like it, they still have the option to check out a review page about a different slot. If you experienced different on your sites then that’d be very interesting to hear.