@joejoe186 251687 wrote:
When you say you are building massive content,can you elaborate.
Its the new SEO. Writing long posts, lots of them and regularly gets the bot crawling your site and it ranks pages better (for long tails) as long as they don’t trip the algo looking for loads of (or the wrong kinds of) links.
Ok, that sounds like the “content is king” mantra that some so-called gurus were spouting a few years back. But while the “old” way was to get as many links as possible, now it can work against your site. I’ve had too many niche sites whacked because of overly zealous linking in the past to have learned that lesson 
So my new sites are getting loads of content instead. If that’s what Goog says it wants, that’s what I’ll give it. The problem is its a lot of time and effort (or cash to buy decent content), which puts most people off. Not me!
Sure, you can still rank small sites fast with loads of high PR backlinks – never said you couldn’t. Its just they don’t seem to last very long like they used to.