I visited it – and I like the airy, feminine layout.
Although clearly I’m not it’s target market – I can see the appeal of this design.
10 out of 10 for looks.
However, it’s is a bit empty content at the moment – and does not seem to have any point or must read information.
I cannot see how this will entice a visitor to bookmark or ever come back.
2 out of 10 for information.
This feels like it is going to be a static site – one of hundreds in a webmasters portfolio. Set and forget.
I’m not sure how a static site ever manages to get a “social” feel.