Yep, not impressed with Facebook traffic. Although your product/service might be in their interests on their profile, they aren’t searching for your topic and it’s more shouting at them rather than intent-driven.
The ads take the visitor through to the article the ad relates to, so it is relevant. If it’s a 50 free spins promo, for example, it will take them straight to that article.
It might sound naive, but who is creating the click fraud on Facebook? I can understand rogue publishers with your ads on, but could that happen through Facebook…?
I thought the figures below weren’t catastrophic, but do they highlight anything particularly significant?
Pages/visit 4.99
Avg duration of visit 5:39
% New Visits 60.18%
Bounce Rate 54.05%
Will Bounce Rate include those that click through a Facebook banner onto my article and then out again to the operator? If so, I guess I have to look at the exit traffic?
This is overall. If I breakdown into the ideal traffic (ie, non US/UK only) then the figures are a bit better.
I might sound clueless, but I’m only just learning about this stuff, so bear with me!
Any help appreciated.
Thanks