John summed it up nicely.
When we started out 6,5 years ago we decided to target the Chinese market only since the US market was too competitive at the time. We soon realised that Chinese legislation forbids any form of gambling online. As a result we had to redesign our entire website. That said the only thing we’ve kept is the 888 logo from our original site since the number “888” is considered a lucky number in Chinese.
The Asian market is still “relatively” unexplored and holds a lot of potential. Also bear in mind if you want to target the Chinese market the content of your website must be 100% Chinese.
Good luck!