Just wanted to surface this poll again…
In alignment with CPA… What are your thoughts and/or experience in work with Pay Per Lead (CPL) campaigns.
Like ’em? Love’ em? Hate ’em?
Pay Per Lead Programs for the iGaming Crowd
In my experience, CPL can be a tricky little game. Trust me, there can be some awesome commissions, but you really need to solidify some solid terms with the program/advertiser you’re working with so you can prevent getting burned with returns.