I agree with both things you say, rmeeuwsen.
Many players simply won’t ever bother reading bonus offer details no matter how you serve it. And at least to a player inside me the lower wagering requirements matter almost equally – if not even more – than the bonus amount itself. In other words I’d rather take $50 with 10x, than $100 with +20x play through.
But a lot of folks just won’t do their math 