Hi Freebetsuk, looks like a nice free bets site – my advice for a visual improvement would be to separate each bookmaker by putting them in a table, having a line to separate them or spacing them further apart.
I took a screen grab and photoshopped how I mean, hope thats ok.
Otherwise some more sections might be good to add: e.g. Bookmaker Reviews, Tips, Odds Comparison etc. People like to click through a site and the longer they spend on there and the more return visits, the higher the chance that they will click on your banners.
Overall it looks like you’re off to a very nice start though! I wish you all the best and hope my feedback was useful 