It does display at the top of search results but its still a sponsor add and if you go to next page it’s not going to be there – a new add will pop up.
Unlike search results if you go to page 2 then go to page 1 again the same top of search results will be there unlike a sponsor which will display a new one.
Though it is paid inclusion in an ad spot its not paid inclusion in the organic results which is the hard section to get.
It’s clearly labeled as a sponsor ad I have to say I really think google isn’t doing anything wrong here to be honest every search engine does it.
But hey bring on real paid inclusion lol i’ll be heading to the bank lol ha ha.
But maybe i’m wrong but I don’t think Googles doing anything different from the other search engines with sponsor ads.