If your site is something of a pass through portal, often the case for those running a dozen or more sites, I’d think you would want to stay on message. If your site is sticky or you have a mailing list, I say its worth a shot.
It really doesn’t have to negatively effect seo unless its some kind of spammy poison word. Even then, you can use banners and redirects for example.
@Elisha 240251 wrote:
I have come across some SEO guys those who think that it may kill your theme I have a bingo site as my demographic is maximum ladies I can promote beauty products but it may effect my SEO. but when it comes to news sites and others they almost write about any thing and still rank on many keywords.
Would love to know thoughts of others on this.