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If you haven’t checked yet take a look at your Analytics numbers (or GetClicky, eXTReMe, Urchin, ClickTale, etc.) and see that your site’s mobile users comprise of 12-20% of your overall traffic. Would be nice to monetize on that traffic and also give the mobile users what they were looking for.
If you need help to mobile-ize your website let me know, I’ve got extensive experience in that area.
Thanks!
Ishai