I’m glad the quesiton that sparked the ‘over op’ comment was about the ‘mom and pop shop ‘ competing against the big $$.
“mom and pop” may not be to savvy but they usually have ‘heart’ and a solid product. That sounds like the google I want them to be (instead of the view as money grubbing business people).
Anyway, I hope that also means the domain age does not have to be a main criteria for good ranking – otherwise I’d beat out facebook (a newish site comparatively speaking).