Nope had never heard of it, but just went and checked it out and watched the video thats starts playing. To me it sure comes across as a lot of fluff. The guy goes on and on about how he got a site to be #1 for a really tough keyword yet shows no proof other than a graph with the names all blurred out.
Normally as the saying goes if it sounds too good to be true, it probably is. To me the site and the video came across quite simply as just a sales man trying to sell his product. Still I was curious how it would work so I went and searched google and looked at a few of those ezinearticle pages. It appeared that most of the articles I seen were not ever used or were used very seldom which would mean not very many backlinks at all and likey low quality links.
While I was doing my very brief research I found an article right here on CAP about article marketing. > Article Marketing for Affiliates – Dead or Strong as Ever? | Casino Affiliate Programs …
So in closing I would repeat yet another popular saying – there are no sure fire easy shortcuts and if there were everyone would be doing them so it would end up not being easy at all. As always at the end of the day its all about hard work.