I’ve been in this industry for years and just recently launched my first bingo site so I can share some of the things I did.
I spent a few hours searching google for the top bingo sites using simple keywords like bingo and online bingo, from there I made notes of other keywords those top sites were using and expanded my search until I had a list of popular keywords that I would turn into pages. I wasn’t looking to spend too much on content so I narrowed it down to just a few pages to get things started.
The next step was to decide how I wanted to layout the homepage and again I went very simple with good flow and kept the amount of sites being promoted to only six. I’ll add more as time goes but since I was breaking into a niche that was new to me I want to be able to monitor the progress slowly. Next on my list of things to do is setting up Twitter and Facebook pages so I can keep followers updated on new bonuses, etc.
My advice is to take it slow. Make sure google cannot see you site before it’s ready and if you need help or suggestions, just feel free to ask for a site review here on CAP.