I don’t want to defend Ladbrokes but I think CAP’s article is a little bit subjective on this matter. In my opinion Ladbrokes has 4 major problems and they fix 3 of them with this change:
1) They implement cross product revenue (which is not mentioned in the article). I believe this is more important than commission percentage change because not paying for the products other than the one the player singed on is a huge lost for the affiliate. I think than in long term the average affiliate will receive better commissions because of this change.
2) Payments: now they offer Skrill & Neteller which is great
3) Affiliate software problems: let’s be honest at the moment their affiliate software is ridiculous (it’s too long to explain why but everybody who worked with it knows it) now they will fix it too with IA software
4) Communication -it is terrible at the moment: they are the only company in the industry answered an email of mine after 6 months.. I can hope that they will improve it too.
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