Seems like there is some (previous) connection or co-ownership with the Betsson Group:
A trusted casino brand since 1963
Having been in the casino business for almost 50 years, it’s safe to say that we know what we are doing. And more importantly, our customers, partners and affiliates know that they can trust us. CherryAffiliates, launched in 2010, is a part of Cherry Group that was established in 1963 and has been Scandinavia’s leading gaming operator in Sweden for decades. Starting out with casinos, slot machines and video games in restaurants, Cherry soon branched out into cruise ship casinos in waters all over Europe. In 1996 we entered the online gaming market and in 2000 we established cherrycasino.com as one of the first Internet casinos in the world. Today Cherryföretagen, our public listed holding company, has over 750 employees across Europe.Strong online brands and partners make for strong business
Well known and trusted gaming brands, such as PlayCherry.com and 7red.com are all a part of Cherryföretagen- and with the recent addition of SverigeAutomaten, NorgesAutomaten and DanmarksAutomaten, Cherry is very much a gaming company to be reckoned with.
SverigeAutomaten, NorgesAutomaten and DanmarksAutomaten are NetEnt casinos targeting Swedish, Norwegian and Danish players. I did sign up a while ago, but was not able to promote these brands through the program anyways… Only PlayCherry and 7red.
I would say they are ok!