That I understand, but there’s nothing wrong having affiliate banners and links on the sites, it doubles your chance to convert that player.
If I come to download the software, isn’t it likely that I already have played Blackjack online, and I have got a casino? I will be rather easily convinced to switch by a review on the website pointing the advantages, over my current platform, than a simple link in a software.
That’s just a suggestion, don’t take it as something you must do 
. But just keep that in mind.