Glad to hear you were inspired to try again. PPC does not run cheap, even under good conditions the cost to acquire a player can be high. No one sending the majority of their players via PPC is just throwing money at it, and they are very skilled / creative especially when running in markets that do not allow this form of advertising.
Most PPC Affiliates are running on a CPA commission model so they can predict their profits, the revenue share model fluctuates too much and the return takes much longer. Like any other CPA Affiliate they must watch player value closely to make sure they keep CPA’s high and insure the deal remains profitable and fair on all sides.
Scrapping is an issue I think we all face however PPC affiliates are much better at detecting this by requiring some forum of secondary reporting verification. To achieve this many place Pixels so they have something to help validate number and also use these to help optimize campaign.
My last piece of advice would be to be careful when choosing programs. I would not run PPC on programs that invest heavily themselves in PPC. When launching a campaign or testing a new program you should focus in on where that operator has historically converted well in or where they are heavily investing marketing dollars in terms of TV, etc. For example if I’m looking to run a PPC Campaign in the Nordic Marketing I’m going to look at PAF because of their NetEnt Software.
Hope this helps. :thumbsup: