Many thanks for all of your feedback – The auction idea sounds great and I remember it being part of the Wizard site way back, when I was a part time affiliate.
Definately food for thought here.
The one thing I don’t want if I did a media buy is follow on hassle from programs stating that I have only brought in x amounts of players, rather than y. Hence I am looking to sell spots based on the overall exposure those ads will get.
I am also up for redesigning the site to the extent, a premium text ad gets placement in the middle of an article – which if linked on the BBC will get a crap load of traffic in a 24 hour period.
Ideally this site, I would like to be using a revenue model which provides some kind of guaranteed income moving forward.
Will definately check out the auction software.