@Big Fish 229890 wrote:
do you know of any good auction software products that you would suggest dom?
I would recommend something like this Yield Optimized Advertisement Delivery and Bidding
CPC is the way to go if you want to do auction IMHO and that is why Google, Facebook, etc. all go this route primarily. You want to ensure it’s preferably yield-optimized (max CPC X velocity of clicks) or just straight up CPC bidding.