May 2, 2011 at 11:41 am
#815969
Member
My understanding is that it is proportional – if you have a relatively low number of bad links (eg: links from 100 bad sites but far more links from good sites) then the links will just be ignored. I imagine there are thresholds that if exceeded your site gets scrutinized in depth.
So throwing 100 bad links at a competitors site who has a healthy and diverse link profile (from trustworthy sites) wouldn’t negatively affect them.